Imperial Tours, a luxury tour operator based in China, is expanding its FIT business to seek out meeting, incentive, conference and exhibition business. In a webcast press conference, Guy Rubin, founder and managing partner of Imperial Tours, said the MICE business is growing in China, with the mean number of events leaping by 51 percent from 2009 to 2010. Rubin said Imperial will focus on delivering high-quality, custom-designed itineraries for executive board meetings, VIP attendee events, special interest groups requiring high customization, and the like. The main focus will be on groups of up to 180 people, with the “sweet spot” being 30 to 120.
“We see ourselves dealing with high-level groups, which are normally smaller groups,” Rubin said. The company is dedicated to China only, and, for FIT, crafts custom trips with a few pre-scheduled tours. “The same is true for our MICE approach — no cookie cutters,” Rubin said.
Services also include itinerary design, hosting and in-country ground handling for incentive groups, corporate board meetings, conference planning and logistics, VIP groups, and special interest and themed events. Rubin said clients have included Barclays, Ferragamo and the Victoria & Albert Museum, and that 95 percent report that the company “exceeds expectations.” For more information, call 888-888-1970 or visit www.imperialtours.net.
