CONTACT:
Hilari Graff at Strategic Vision
Tel: 914-881-9056/9020
hgraff@strategicvision.org

IMPERIAL TOURS LAUNCHES GROUP TOUR BOOKING PROMOTION
Travelers Enjoy Either $150 P.P. Credit for Air/Hotel or Champagne Dinner

SAN FRANCISCO, CA (February 10, 2011) – To help drive bookings of Imperial Tours’ 2011 escorted group journeys, the company has launched a special promotion – when four or more people book one of the Majestic, Imperial or Unique Destinations scheduled group departures, guests have the choice of one of the following amenities:

• $150 per person credit, which can be applied to Diplomatic Channel Access upon international arrival, upgrading to First Class on all for internal China flights, or upgrading to suites in all the hotels

• One dinner with champagne for one of the free nights in Beijing or Shanghai (up to $125 per person)

The promotion is valid on all new bookings of the Majestic, Imperial and Unique Destinations tours for travel in 2011. Benefits are based on an individual basis and do not need to be the same for the group.

Group Tour Portfolio
As with Imperial’s bespoke individual journeys, the company’s regularly scheduled group tours reflect the hallmarks of any Imperial trip – exceptional accommodations, superior sightseeing, enriching travel experiences, and unparalleled service. Departures of the scheduled tours are limited to 16 people.

Below is a list of 2011 tour dates and pricing for Imperial Tours’ scheduled group departures:

• 12-night Imperial Tour – An excellent introduction for people who have never been to China, this tour visits Beijing, Xian, Guilin, Hangzhou and Shanghai.

Dates: June 7 – 19 (guaranteed departure)
Price: $8,585 per person, double, + $1,065 per person for domestic economy air

• 10-night Majestic Tour – A shorter version of the Imperial Tour, the Majestic Tour visits Beijing, Xian, Guilin and Shanghai.

Dates: April 14 – 24, May 12 – 22, and October 13 – 23 (departures are guaranteed)
Price: $7,230 per person, double + $1,075 per person for domestic economy air

• 10-night Unique Destinations – This program offers an in-depth look at Southwestern China and Tibet – Chengdu, Lijiang, Shangri-la and Lhasa.

Dates: September 12 – 22 (a six-person minimum is required)
Price: $8,735 per person, double + $1,105 per person for domestic economy air

Imperial Tours – Traveling China…in Style
The leading luxury tour operator based in China, Imperial Tours offers customized private tours and scheduled escorted group departures that combine local expertise with the high levels of service and quality expected by sophisticated Western travelers.

Unmatched in the industry with its breadth and depth of resources, Imperial Tours offers two types of bespoke FIT vacations – Ultimate China and China Escapades. Ultimate China is ideal for those seeking a ‘hosted’ luxury experience and where the ‘best of the best’ is a priority. A bilingual Western China Host accompanies travelers throughout an Ultimate China itinerary to ensure a flawless experience. China Escapades is targeted to independent and adventurous travelers seeking greater autonomy and who are more price sensitive. They desire to explore China’s intriguing sights, sounds and culture with a less mediated experience in a destination.

A member of Virtuoso and Signature, Imperial has been named to Travel + Leisure’s ‘A’ List of Super Agents every year between 2002 and 2010 and distinguished as a ‘top travel specialist’ by Condé Nast Traveler from 2008 – 2010.

Contact Information
For more information, please call (888) 888-1970, send an e-mail to margot@imperialtours.net or visit www.imperialtours.net. Become a fan of Imperial Tours on Facebook at http://tinyurl.com/imperialtours.

Note to Editors
High-resolution digital images of Imperial Tours/China are available upon request.