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Imperial Tours Restructures to Push Continued Revenue Growth

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Imperial Tours, a leading luxury tour operator to China, doubled its revenue in 2010 (as compared to 2009) with 75 percent of the growth realized in the second half of the year. Imperial cited the bookings of its FIT vacations (including the new China Escapades product that was introduced last year) and several museum groups whose benefactors were prepared to travel internationally as what spearheaded the increase in 2010 sales. To push continued revenue growth in 2011, based on the substantial increase in first quarter bookings over the same period in 2010, Imperial Tours has restructured its organization.

Effective immediately, all new inquiries, sales, reservations, lead fulfillment and itinerary planning will be handled by the Beijing office. A team of itinerary designers - Westerners who have each lived in China for several years, speak Chinese fluently, and possess in-depth knowledge of how to craft a customized, high-end journey through China - will address queries coming into this office. The itinerary designers will be headed by Nancy Kim, managing partner in charge of Imperial’s operations. For all reservations and new inquiries, contact Nancy Kim at nancy@imperialtours.net. She will personally re-route requests to the appropriate itinerary designer.

Marketing and business development (such as for the incentive and group sectors) will be the focus of the San Francisco office, headed by Margot Kong, who has been promoted to vice president, marketing and business development. The San Francisco office remains available to U.S. agents and clients who have immediate questions or need to review itineraries over the phone. Margot Kong can be reached at margot@imperialtours.net or 888-888-1970.

Imperial Tours offers customized private tours and scheduled escorted group departures that combine local expertise with the high levels of service and quality expected by sophisticated Western travelers. Imperial Tours offers two types of bespoke FIT vacations -- Ultimate China and China Escapades. Ultimate China is ideal for those seeking a hosted luxury experience and where the “best of the best” is a priority. A bilingual Western China host accompanies travelers throughout an Ultimate China itinerary to ensure a flawless experience.

China Escapades is targeted to independent and adventurous travelers seeking greater autonomy and who are more price sensitive. They desire to explore China’s intriguing sights, sounds and culture with a less mediated experience in a destination. Additionally, Imperial features four regularly scheduled group tours that encompass exceptional accommodations, excellent sightseeing, and enriching experiences. For information, call 888-888-1970 or visit www.imperialtours.net.

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