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Imperial Tours Offers Less Expensive Option


By Michelle Baran

TravelpulseLuxury China operator Imperial Tours has launched a lower-priced product called China Escapades, which gives travelers a bit more freedom and flexibility.

With demand for travel to China growing, there is demand for a less expensive alternative to Ultimate China, Imperial's hosted FIT product, said Guy Rubin, Imperial's founder and managing partner.

"China Escapades affords greater flexibility to appeal to these distinct consumers who are more experienced, adventurous and often repeat travelers to China," he said.

Rather than having a host in China accompany FIT travelers for the duration of a tour, China Escapades travelers will have access to a virtual concierge 24/7 through a pre-programmed mobile phone.

All the accommodations will still be five-star. Private cars, available at any hour for Ultimate China customers, will be available until 10:30 p.m. for China Escapades travelers. Guide gratuities are not included, and only breakfast and lunch are included (all meals are included with Ultimate China).

As for destinations, Lhasa, Dunhuang and Huangshan are not available for China Escapades. Most additional activities are available.

Ultimate China programs cost approximately $1,300 per person, per day. China Escapades is priced around $800 per person, per day. (Prices are based on two people traveling together on an FIT vacation.).

San Francisco-based Imperial Tours was founded in 1999.

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