Welcome to Imperial Tours.

Imperial Tours is a luxury tour company we founded in 1999. Back then, China’s reform process was already opening new possibilities for luxury travel. Our original vision to offer spectacular travel experiences that respond to the tastes of the discerning visitor and do justice to this nation’s incredible heritage prevails to this day. More recently, China’s prosperity and potential have enhanced its appeal and facilitated the evolution of a new sophistication in this mesmerizing country.
China has been our home for over 15 years. We are passionate for you to experience it as this should be done. Explore it with us – we would be delighted to act as your hosts through this magnificent land.
Guy Rubin and Nancy Kim
Discover the values behind our unique approach to travel, from how we choose our guides to understanding our passion for great hotels. Also hear directly from our past guests.
China offers Wows! at every turn. Some are expected, many others less so. Take a moment to imagine and explore some of the experiences that lie ahead.


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Travel + Leisure: Top Travel Advisor - China Luxury Tours
"I cannot praise the hosts or the arrangements too highly. They were outstanding in every way. I have never had a more pleasant tour anywhere and I have traveled over most of the world."